'marketing' Archive

failure to communicate

31 March 2008, 6:17 am
subtitle (or excerpt)

At the Abbey Lounge the other night I kept trying to figure out the name of the band advertised by this sticker:

I’m pretty sure it’s not Thunder Cl-phi-with-a-circumflex (note: φ with a ˆ is not an html character entity) My best guess is “Thunder Clip” but Googling for that as a band name doesn’t turn […]

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right before you get crushed

5 October 2007, 2:16 pm
subtitle (or excerpt)

I’ve been really enjoying the logo and branding re-design critiques at Brand New, well, pretty much since it launched.
I’m surprised (and delighted) by just how partisan today’s entry on the RNC’s pachyderm is.
If I weren’t more disenchanted with the Green Party, I’d suggest that maybe it could be the “mouse that roared.”

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how i’m not a marketing genius

27 September 2007, 2:01 pm
subtitle (or excerpt)

One morning about ten years ago I woke up convinced I had a Big Money Idea. I didn’t think that I would make money from it; but I figured someone would. The idea was that the first mass-market penetration of virtual reality would be in exercise bikes. The idea arrived with a bunch of reasons, […]

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aging; tangents

13 July 2007, 7:31 am
subtitle (or excerpt)

Although it scarcely seems possible, I’m older now than I was before. Actually, I’m older now than when I typed that, but I recently passed one of those points where society asserts that you’ve made a quantum state change from n-old to n+1 old.
I commemorated the occasion, in part, by checking the weather in Montréal, […]

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new year’s resolutions: buy nothing days

14 January 2007, 1:43 pm
subtitle (or excerpt)

I’m infuriated by the official U.S. Buy Nothing Day (read about it at Wikipedia, Adbusters). The organizers promote the day after Thanksgiving — i.e., one of the biggest shopping days of the year — as a good day to try to get people not to buy anything.
I think this is the same run-before-you-crawl error […]

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home taping is killing music

29 September 2006, 8:14 pm
subtitle (or excerpt)

I didn’t really set out to boycott major label recordings (at least those that don’t have software nasties), and the fact that I’ve kinda been doing so for the past several years is more a byproduct of how I’m exposed to and purchase music than a deliberate strategy.
Since I joined La La, I’ve gotten […]

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dissenting opinion

29 April 2006, 7:44 pm
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I think “Wii” is quite possibly a great name.
Why? Because everyone from Seth Godin to my friend Flashhe is writing about how terrible it is.
Result: the product name is more firmly embedded in my cranium than anything else in its line since, oh, I dunno, the Atari 2600.
Crypto marketing at its finest.

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small projects suck

25 January 2006, 9:01 pm
subtitle (or excerpt)

Every now and then, something that seems like it should have been blindingly obvious forever hits me like a an uppercut to the jaw. Today’s bolt from the blue:

A $1500 consulting project requires as much client management and administrative time as a $5000 project.

I’ve been aware of this for a long time, but I’ve always […]

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