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Jeers! to TicketMaster.

On May 2nd, I went to their site with the intention of buying tickets for an indie rock show at TT the Bear’s. I didn’t even complete the purchase — because the combined fees seemed excessive, more than half the face value of the ticket. I’d already supplied an email address by the time I abandoned the transaction, but I most certainly had not opted in to any ticket alert list. (Nor had I been presented with an opportunity to opt out.)

Here’s a partial list of the unsolicited emails I’ve received from TicketMaster since:

• Don’t miss Ozzfest 2005
• Don’t miss Rufus Wainwright, Ben Folds
• Don’t miss The Wiggles
• Don’t miss World Wrestling Ent. Presents: Smackdown!
• Don’t miss Backstreet Boys

And after repeated attempts to unsubscribe, I’m still getting them.

I have three lessons for TicketMaster (and other online retailers):

1. Intelligently use the data you’ve already got.
2. Simplify your links.
3. Don’t cling.

continued. . .

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