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I become plasticized

Next we have a fast food chain huckstering a new dessert product. A young woman walks into a patio and finds that several of her friends have been transformed into grotesque plastic characatures of themselves. She asks them why they’re all so “animated” (and isn’t interesting how that word can me both “lively” and “lifeless”?). They tell her about the dessert product, and she takes a fateful bite. The camera cuts away to a montage of the product, and when it returns to the first young woman she’s been transformed into a grotesque plastic figure herself.

There’s a surface message there about the value of conformity for its own sake, of course. But what I find bizarrely compelling about this is its underlying truthfulness: if you choose to eat at this particular fast food chain, you really are going to be ingesting lots of weird long-chain molecules that originated in labs. Not necessarily “plastic,” per se. But maybe not so far off, either.

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